Elevate Your Brand Through Motorsport

H&A Racing offers commercial partnership opportunities designed to help organizations leverage motorsport as a powerful tool for brand building, talent development, and business growth. We offer a comprehensive suite of services designed to help organizations grow their brand presence, develop successful racing teams, and connect with a passionate global audience. Explore our tailored solutions to achieve your specific objectives.

Our Strategic Partnership Options

We provide strategic partnership options designed to align with your unique objectives and deliver impactful results. Discover how H&A Racing can support your entity´s growth in motorsport through the following partnership avenues:

Download Strategic Partnership Options PDF

Brand Racing Team Development

Organizations, companies and brands seeking to achieve significant marketing and business outcomes through motorsport can leverage H&A Racing's expertise to establish and manage a successful racing presence, whether it's through building your own dedicated racing team or developing a driver to represent your brand. We provide the support and guidance to ensure its successful implementation and operation.

This package will enable you to:

Team setup and management
Driver recruitment and development, with a focus on preparing drivers for international competition.
Race car procurement and maintenance
Logistics and race operations
Branding and marketing support, including social media management and media relations.

You can choose to utilize existing driver talent or, alternatively, invest in our comprehensive driver development programs, ranging from initial training for those with no experience to advanced preparation for high-profile series, such as BOSS GP.

Your Benefits:

Establish a strong and effective racing presence for your brand.
Drive brand awareness and engagement with a passionate audience.
Create unique content and marketing opportunities.
Leverage motorsport for corporate hospitality and business development to enhance your ROI.
Develop drivers for competition in series like BOSS GP, aligning with your brand's ambitions.
Maximize your team's visibility, impact, and overall success through our professional marketing support.

Leverage Bernd Herndlhofer for your Brand Promotion

Successful entities understand the power of strategic partnerships to elevate their brand and achieve ambitious marketing goals. Partnering with Bernd Herndlhofer provides a platform to not only promote your brand in key racing series but also to create a lasting impact through association with a highly skilled professional in motorsport.

This partnership provides:

Prominent brand representation on Bernd Herndlhofer's racing cars and apparel.
Exclusive opportunities for brand ambassadorship and promotional activities.
Direct access to Bernd Herndlhofer for marketing campaigns, events, and corporate engagement.
Enhanced brand credibility and prestige through association with a proven motorsport professional.

Your benefits:

Elevated Brand Visibility: Enhance your brand's prominence in target racing series, reaching a highly engaged and valuable audience.
Enhanced Brand Credibility: Leverage Bernd Herndlhofer's established credibility and expertise to strengthen your brand's image and build trust with motorsport enthusiasts.
Dynamic Content Creation: Create engaging content and marketing campaigns featuring a professional driver, providing unique and valuable material for your marketing channels.
Strategic Partnership Value: Benefit from a strategic partnership that goes beyond traditional sponsorship, offering a platform for long-term brand growth and market penetration.
Increased Brand Affinity: Generate excitement and interest among motorsport fans, fostering a stronger connection and positive affinity for your brand.

Driver Development Program

H&A Racing offers ompanies, organizations and brands dedicated to cultivating the future stars of motorsport a unique opportunity to shape a legacy of success. By investing in the raw talent that will drive the next generation of racing, you'll create a powerful and enduring connection with motorsport's passionate audience, while simultaneously shaping successful careers, building a powerful association with the excitement and passion of racing, and achieving effective marketing results.

H&A Racing offers a comprehensive driver development program designed to identify, train, and guide young drivers from karting to professional racing. This program allows entities and brands to:

Talent identification and scouting
Structured training programs with professional coaching
Technical skills development and race strategy
Mentorship and career guidance
Pathway development to prominent racing series (e.g., BOSS GP)

Benefits:

Support the future of motorsport and build a lasting legacy for your brand.
Align your brand with the development of successful drivers, enhancing your brand's association with achievement.
Create compelling content showcasing the driver's journey, providing unique marketing opportunities.
Receive marketing and press support to maximize the impact of your investment and reach a broader audience.
Generate a positive brand association by nurturing young talent, fostering a strong connection with motorsport's passionate audience.

Customized Partnerships

H&A Racing understands that a one-size-fits-all approach fails to capture the strategic advantage sought by leading companies, organizations, and countries. We excel at developing strategically aligned, customized partnership programs that precisely match the diverse objectives and priorities of these entities, providing them with a powerful platform to dominate in motorsport. Contact us to explore how we can architect a tailored solution that maximizes your impact, accelerates your growth, and secures your position at the forefront of motorsport.

Bernd Herndlhofer

Bernd, founder and team leader of H&A Racing, is a highly accomplished racer and motorsport professional. His passion for motorsport began in childhood and has driven him to excel in various racing disciplines.

Vice-European Champion in Karting
Austrian Formula 3 Champion
BossGP Champion 2012
Victory in the FIA GT3 European Championship
Participation in the ADAC GT Masters with Team Rosberg in the Audi R8 LMS

Beyond his driving skills, Bernd possesses extensive technical knowledge and expertise in vehicle optimization. He is also a skilled driver development coach, capable of nurturing talent from karting to higher levels of motorsport. Bernd's leadership and experience make him an invaluable asset for organizations seeking to build successful racing programs.

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